Author name: Zainab Adewale

​​Influencer marketing has evolved. Gone are the days when only celebrities or mega-influencers could move markets. Today, brands are seeing […]

Instagram is not just a place to post pictures anymore; for small and medium businesses (SMBs), it is a strategic

Instagram has become the heartbeat of digital marketing and online influence. For creators, entrepreneurs, and brands, it is not just

For Nigerian creators, learning how to get verified on Instagram is more than chasing a blue badge, it is about

Your Instagram feed is your digital storefront. It is the first impression people get when they visit your page. Whether

In today’s world, if your business is not online, it is practically invisible. Everyone is online scrolling and where do

For Nigerian entrepreneurs, WhatsApp has become more than a messaging app, it is a business tool. With millions of Nigerians

In today’s digital age, an effective social media marketing strategy is no longer optional, it is essential. Social media offers

X (formerly Twitter) is one of the most dynamic platforms for conversation, influence, and community building. In Nigeria, it has

Facebook remains one of the most powerful social media platforms in the world and in Nigeria, it continues to be