How To Make Money Using Pinterest In Nigeria

Pinterest is one of the most underrated platforms in Nigeria’s digital economy. While most people focus on Instagram, TikTok, or X (Twitter) for visibility, it has quietly become a powerful money making tool Especially for Nigerians in fashion, food, decor, beauty, lifestyle, and finance.

According to Top Stats, Pinterest has 578 million monthly users worldwide. It is not just for “foreign” audiences. Nigerians are increasingly using it to discover new trends, shop products, and find ideas. And unlike Instagram posts that fade within hours, a single Pinterest pin can drive traffic and sales for months or years.

If you are a Nigerian creator, business owner, or side hustler, this guide will show you how to make money using Pinterest in Nigeria, while also introducing tools like The Owlet that can make the process faster and easier.

What Is Pinterest and Why Should Nigerians Care About Pinterest Monetization?

Pinterest is a visual search engine where users save and share images (“pins”) into boards. But unlike Instagram, users on Pinterest come with a shopping mindset; they are searching for things to buy, try, recreate, or learn.

According to a Hootsuite report (2024), 85% of Pinterest users say they use the platform to plan new projects, while 80% use it to make purchasing decisions. This makes it different from other social networks where people scroll mostly for entertainment.

Why Nigerians should pay attention:

• Cross-border visibility: A Lagos fashion brand can reach buyers in the US or UK searching for “African prints” or “Ankara styles.”
• Pinterest users spend more: HubSpot reports that the shoppers spend 2x more than Facebook or Instagram shoppers.
• Evergreen reach: One viral pin can bring in consistent clicks and sales for months, unlike Instagram or TikTok posts.
• In Nigeria, where businesses rely heavily on WhatsApp, Instagram, and vendor communities, Pinterest offers a new traffic channel that can complement existing platforms.

How Can You Make Money On Pinterest In Nigeria?

Pinterest is more than just a source of inspiration, it is a platform where Nigerians can turn creativity into cash. With millions of users actively searching for fashion, décor, recipes, business tips, and lifestyle ideas, it allows you to position yourself in front of people who are ready to act. The best part is that you do not need a huge following, just the right strategy and consistency to start earning.

Here is how you can make money on Pinterest in Nigeria:

• Affiliate Marketing: Share pins linked to affiliate products (fashion, gadgets, books, décor, etc.) and earn a commission when people buy through your links.
• Drive Traffic to Your Blog or Website: Create engaging pins that lead users to your site, where you can monetize through ads, sponsored content, or sales.
• Sell Digital Products: Offer e-books, templates, courses, or printables directly through pins that link to your shop or payment page.
• Promote Physical Products: Showcase fashion, beauty, food, or décor items and link them to your e-commerce site or WhatsApp shop.
• Management Services: Help Nigerian and international brands grow their Pinterest presence by managing their boards, creating pins, and boosting engagement.
• Sponsored Pins & Collaborations: Partner with businesses that want exposure in Nigeria or globally and get paid to promote their content on your boards.

How Does Pinterest Work?

It works like a visual search engine where people come looking for inspiration, ideas, and solutions. For Nigerians, this means your content can be discovered by people who are actively searching for what you sell or create.

Here’s how it works in simple steps:

• Users type in searches like “Asoebi styles 2025” or “affordable home décor.”
• The app shows them pins that match their keywords.
• They click on pins to read a blog, shop a product, or message a vendor.
• Creators and businesses monetize through sales, affiliate links, ads, and collaborations.

Why Is Pinterest Great For Nigerians?

Pinterest is not just another social platform, it is built to drive action. Unlike platforms where people scroll aimlessly, Pinterest users are intentional, they are looking to buy, learn, recreate, or try something new.

Here is why Nigerians should take it seriously:

1. High-intent buyers: Unlike TikTok or Instagram, users on Pinterest are ready to act and spend.
2. Global exposure: Nigerian vendors can reach diaspora audiences easily (e.g., an Abuja décor seller connecting with UK clients).
3. SEO advantage: Pinterest is keyword driven, so you do not need millions of followers to succeed, just the right strategy.
4. Evergreen content: Pins stay searchable for months or years, unlike posts on other platforms that fade in days.

How Can Tools Like Owlet And Al Solutions Help Nigerians Monetize Pinterest Faster?

For Nigerians looking to make money, the challenge is often staying consistent while managing multiple platforms. With the right tools and strategies, you can turn it into a reliable source of income without getting overwhelmed. Below, we will explore how tools like The Owlet and AI solutions simplify the process, followed by the best step-by-step strategy to start monetizing today.

• AI Copywriting: Generates catchy pin titles and descriptions in seconds.
• Analytics Dashboard: Lets you compare Pinterest performance with Instagram, TikTok, or X.
• Scheduling Pins: Automates uploads to keep your profile active without daily manual work.
• Content Ideas: Provides AI-powered brainstorming tailored to Nigerian niches (e.g., Asoebi, Jollof recipes, thrift fashion).
• All-in-One Advantage: While other tools like Tailwind or Canva exist, The Owlet combines an SMM panel with AI features making it perfect for Nigerians who want to monetize quickly without juggling multiple apps.

What Is The Best Strategy For Nigerians To Start Making Money On Pinterest?

• Create a Pinterest Business Account: It’s free and unlocks analytics.
• Pick a Relevant Niche: Choose Nigerian friendly niches like fashion, food, décor, or personal finance.
• Do Keyword Research: Use the search bar plus Owlet AI for local Nigerian search terms.
• Design Boards: Examples: “Affordable Décor for Nigerian Homes” or “Lagos Street Style”
• Create Pins: Add 5–10 pins per board, each optimized with keywords.
• Link Your Pins: Drive traffic to blogs, shops, WhatsApp, or Instagram pages.
• Stay Consistent: Pin 3 – 5 times daily or use scheduling tools.
• Track Performance: Double down on boards and pins that drive the most clicks.

Conclusion

Pinterest is no longer a “foreign” platform, it is an untapped goldmine for Nigerian entrepreneurs, side hustlers, and creators. Whether through affiliate marketing, e-commerce, blogging, or professional services, there are multiple paths to make money using Pinterest in Nigeria. 

The key is strategy, consistency and the right tools. By understanding what Nigerians search for, creating content that solves problems, and using tools like Owlet to automate, you can start earning from it today. While this article has shown you how to make money using Pinterest, your journey does not end here. To take it further, check out Owlet’s blog article on How to Become an Influencer. It is the perfect next step if you want to not only monetize the app but also grow your overall digital influence.

So, the best time to start making money on Pinterest is today. Grab your niche, design your first pins, and let Owlet give you the boost you need.